Sogevity met Mathilde Geolier and Alison Malamoud, the founders of Brainologist. Through the first French brand dedicated to cognitive longevity, they are breaking taboos regarding cerebral decline. Their approach? A three-step protocol, formulated with pharmaceutical rigor, so that looking after one’s brain becomes a gesture as natural as moisturizing one’s skin.
The intersection of science and business
On one side, an international marketing expert faced with the limits of her own brain; on the other, a Doctor of Pharmacy specializing in the formulation of dietary supplements. Together, they have created a bridge between business vision and scientific neuroprotection to address a glaring gap in the world of health.
Sogevity: Can you introduce yourselves and tell us about your background?
Mathilde & Alison: We are Mathilde Geolier and Alison Malamoud, both based in Bordeaux, 36 years old, and respectively mothers of young daughters. We founded Brainologist, the first French brand of dietary supplements entirely dedicated to brain care and cognitive longevity.
Our backgrounds are different and complementary. Mathilde comes from marketing: business school, large groups, and extensive international experience. Alison is a Doctor of Pharmacy. She worked in pharmacies and behind the scenes for cosmetics and dietary supplement brands, from product genesis to market launch, before starting a first business focused on stress management. This complementarity is our strength: a business vision combined with scientific rigor.
The Brain: The forgotten organ of prevention
Mental fatigue or memory loss are often trivialized. For Mathilde, burnout and childbirth served as triggers, revealing a forgotten truth: the brain is the organ that drives everything, yet it is the one we look after the least.
Sogevity: What led you to co-found Brainologist and specialize in cognitive longevity?
Mathilde: It started from a personal observation. Burnout at age 30, then my childbirth—two moments when my brain told me to stop. It took me time to recover my concentration, clarity, memory, and consequently, my self-confidence. In parallel, I saw Alzheimer’s in my grandmother, which left a fear within the family, but it is something people don’t really take care of.
What struck me was that no one had ever told me there were actions to adopt. I thought it was reserved for seniors because we don’t talk about it; the brain is scary. It’s absurd because it is the organ that drives absolutely everything.
Today, it has become normal to moisturize your skin or exercise, but for the brain, we wait until it’s tired to look after it. I looked for a brand that took this seriously. It didn’t exist. So, we created it with Alison’s formulation expertise. Starting from her experience in pharmacies and patient feedback, she worked on the best synergies of natural ingredients to provide the right nutrients to the brain to support cognitive functions in the short and long term. Our goal: to make braincare as accessible as skincare is today.
Silent alarm signals starting at 30
Cognitive decline doesn’t announce itself with loud bursts, but through micro-signals that we have learned to ignore. Mathilde and Alison explain why our modern lifestyles are true aggressors for our neurons.
Sogevity: Cognitive decline begins silently as early as age 30: what are the alarm signals that most people ignore?
Mathilde & Alison: What we often dismiss as “normal” are actually alarm signals: chronic fatigue despite sufficient sleep, recurring brain fog, irritability, difficulty concentrating… The brain reaches maturity around age 25 and begins to decline progressively starting at 30.
Our modern lifestyles only accentuate this process: chronic stress weakens the body and particularly the brain via cortisol; lack of sleep prevents proper recovery because it reduces the efficiency of the glymphatic system (the mechanism by which the brain eliminates waste at night); and permanent cognitive overload deeply fragments attention.
A 3-Step care protocol
To combat decline, Brainologist offers a complete routine: Morning, Day, and Evening. Alison selected natural active ingredients (Ashwagandha, Bacopa, Rhodiola) validated by over 100 scientific studies to act not on symptoms, but on deep cerebral health.
Sogevity: How do Brainologist’s dietary supplements fit into a more global preventive approach? What are the limits of natural molecules?
Mathilde & Alison: The miracle pill does not exist! And I think as a dietary supplement brand, it’s important to take the opposite view and say it: no supplement replaces a healthy lifestyle. The number one priority for the brain is sleep because everything is prepared at night. Then come nutrition and physical exercise, which stimulates BDNF and thus neuroplasticity. It is, above all, a mindset and a lifestyle to adopt.
It is within this framework that our formulas have real value. Alison designed three natural and vegan dietary supplements, made in France, to support the brain at key moments of the day:
- Cerebral Recovery (Evening): Ashwagandha, Gotu Kola, Valerian, Saffron, Passionflower, Hops, and Tryptophan to promote deep sleep and true cognitive recovery.
- Cerebral Awakening (Morning): Guarana, Rhodiola, Eleutherococcus, and Tulsi combined with Magnesium bisglycinate to reduce mental fatigue and stimulate clarity without a crash.
- Cerebral Performance (Daytime): Bacopa, Griffonia (5-HTP), Aronia, Ginseng, Turmeric, and Maca to support focus and reactivity in the face of mental load.
The key to longevity: Simplicity and passion
Longevity is often imagined as a series of complex and inaccessible protocols. For the founders of Brainologist, the foundation remains universal and deeply human.
Sogevity: What, in your opinion, is the often-forgotten key to aging well?
Mathilde & Alison: When we talk about longevity, we immediately think of complex protocols. But the key is first and foremost simplicity: sleep, nutrition, sports. And what we truly forget is social connection, curiosity, and the desire to live each day with passion. Aging well is staying alive in every sense of the term—and with all your faculties.
A measurable impact on performance
While the brain is universal, the challenges of modern “active life” are equally so. Mathilde shares the experience of their clients who, thanks to better recovery, regain concrete efficiency, backed by data.
Sogevity: Who are your products for, and what concrete impact do you observe in your clients?
Mathilde & Alison: The brain is universal, but we address active individuals between 30 and 55 who juggle all aspects of their lives and feel cognitive challenges: cognitive overload, permanent over-solicitation, multitasking, intense professional and personal lives…
Our clients feel the benefits from the very first days: more restorative sleep, better mental clarity, regained concentration, all while providing long-term neuroprotection. One of them, a sports coach preparing for an Ironman, integrated Cerebral Recovery into his routine. The statistics from his connected watch spoke for themselves: lengthening deep sleep phases and regained productivity from the first dose.
Democratizing Braincare: The future of Brainologist
The ambition is clear: to make cognitive health a standard of modern lifestyle hygiene. With a fundraising round and retail expansion, the year 2026 promises to be a major turning point.
Sogevity: What are your upcoming projects?
Mathilde: Many beautiful projects: product innovations to expand the range, a retail expansion into pharmacies and concept stores. We are also preparing a fundraising round by the end of the year to democratize braincare just as much as skincare, strengthen our brand awareness, and accelerate our distribution.
Making your head your best asset
To conclude, Mathilde and Alison remind us that taking care of one’s brain is, above all, protecting what we hold most dear: our ability to remain the actor of our own lives.
Sogevity: If you had to give just one piece of advice for improving longevity?
Mathilde & Alison: Don’t wait until your brain is tired to look after it. Investing in your cognitive health starting at 30 is giving yourself the chance to live each day with intensity, curiosity, and, above all, with all your faculties.
“Braincare”: The life insurance of our intellectual capital
By placing the brain at the center of the health routine, Mathilde Geolier and Alison Malamoud are opening an essential path for modern longevity. Far from the promises of “miracle pills,” Brainologist asserts itself through scientific rigor that transforms cognitive prevention into a daily gesture—simple and effective.
Taking care of your neurons at 30 or 40 is no longer an option for tomorrow, but a necessity for today: that of preserving our clarity, our memory, and, by extension, our freedom. A vision we share at Sogevity: longevity is not just a matter of years added to life, but of life—and consciousness—added to the years.
Find Brainologist:
- Website: www.brainologist.fr
- Instagram: @brainologist.fr
- The Journal: Expert advice for taking care of your brain daily
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